8 August 2017
The word ‘luxury’ comes complete with its own (Louis Vuitton-monogrammed) suite of connotations – from the covetable to the downright unattainable, luxury brands exist in a different echelon, and for many businesses, cracking the luxury market seems far out of reach.
While it takes on different forms for different people, there are common characteristics. Regardless of whether your brand provides a service, an experience, or a product, to really embody ‘luxury’ you must incorporate the winning trifecta of personalisation, exclusivity, and value recognition into everything that you do.
So where do you start? It’s all about knowing your market.
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